Past Projects
We Are One was a PR-led campaign developed as part of the university public relations course for the American Red Cross. The objective was to increase awareness of the organization’s mission while driving volunteer engagement within local need-focus communities.
I contributed to the campaign strategy by developing event concepts tied to each tactic, defining and refining target audiences, and creating the event calendar. My work focused on social media planning and event based outreach, including the development of media pitch ideas and community-centered activations. The campaign was presented to representatives from the American Red Cross, who reviewed and selected We Are One for use based on its strategic and community-driven approach.
Campaign: We Are One Campaign Client: American Red Cross Project Type: Public Relations
Sky-High was an integrated advertising media plan developed for JET LIFE Drink as part of an advertising media planning course. The objective was to increase brand awareness and drive sales among young adults seeking non-alcoholic relaxation alternatives, with a focus on the 4/20 cultural moment.
I led the creative execution of the campaign, designing all visual assets, developing the full event calendar, and creating the creative concepts for each event. I also managed the owned media strategy including social media content and website integrations, ensuring consistent messaging across channels. Student media plans were presented directly to representatives from JET LIFE Drink for review and feedback.
Campaign: Sky-High Client: JET LIFE Drink Project Type: Adv. Media Plan
Campaign: LEGO: Screen Free Creativity Client: LEGO (Academic Project) Project Type: Advertising Copywriting
This campaign was developed for an advertising copywriting course and executed independently. The objective was to reposition LEGO as a screen-free solution for creativity and learned, targeting parents seeking meaningful, hands-on play for their children.
All messaging and creative were written by me, including print direct mail, email, PPC, and SEO copy. The campaign focused on anti-screen messaging, emotional storytelling, and benefit-driven language. This projects reflects my strongest interest in copywriting but most of all in creative strategy.